#OneSmallStep – Post Campaign Analysis
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#OneSmallStep – Post Campaign Analysis

#OneSmallStep – Post Campaign Analysis

We came back with our second campaign, called #onesmallstep this time, and what an experience it was!

We leveled up the game by introducing 11 dedicated areas of life one can work on. Understanding the versatile set of personalities that could participate in the 15-day challenge, we made it the selection of area optional for the participants. We believe no matter how busy you are, how strained a schedule you have, sustainability should never be inaccessible to anyone!

We conducted a 15-day conscious living campaign between 1st March till 15th march! Ending on a high note with 15th march marking the day of global climate strike.

Before the 1st day of the campaign, we had 20 people registered. And we had a continuous stream of curious fresh participants even as the campaign progressed. Many just wanted to be a part of the challenge and observe the tasks. By the end of the 15 days. We had 43 fresh participants, excluding the ones who remembered us from our previous campaign, #DOYOURBIT (that already had 62 participants). 30 have actively participated by posting and updating on social media, sparking interest amongst more of their friends, to join in. And many others have benefited simply from the blueprint we created.

The campaign first released the 11 dedicated areas of life where the participants could choose which one they wished to work on. This way they wouldn’t feel the pressure to achieve perfection, and build specific habits one step at a time. Although they were free to select minimum one area, our enthusiastic crowd of participants each selected at least 3 topics per person. We also sent daily guides which were optional and could be referred to if the participants wished to try something more. Even in the plethora of tips offered, the only rule was to make sure they tried something every day, such that they could stick with that habit even after the campaign.

Below are some stats of how the campaign actually performed:

Our anxious participants soon realised how easy some of the tips were. Many leveled up their efforts midway in the challenge and added a sense of productive competition! We learnt from our participants as much as they learnt from the challenge. The biggest advantage was for many beginners. They were now part of a like-minded community that was pushing their boundaries into living more sustainably.

There were varying levels of experience when it came to a sustainable living of the participants on the platform. Yet everyone shared their progress no matter how simple. We all had one thing in common, we recognized the value of our #onesmallstep in building a better future together.

We even had tips, such as entertainment, which encouraged them to explore social media and movies which would benefit their time and help them build the influence for themselves. Many simple actions of the usage of our time and what we watch, read & learn, can also impact us in the way we think.

We hoped to broaden the idea of what it means to be sustainable by adding tips that could help them condition their thoughts. This helped to naturally transition into an eco-conscious lifestyle that can be sustained beyond just the 15-day challenge, and empower them to live a way of life they can be proud of.

 

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